Top Liverpool betting partners: Current and potential ones

Top Liverpool betting partners: Current and potential ones

This is a mutually beneficial cooperation for both parties, amounting to millions of dollars. Due to the popularity of the football team, the bookmaker attracts attention and expands the audience of users.

The football club, in turn, receives direct financial benefits from the placement of its logo or top players on the site. And Liverpool is no exception in this regard.

It has a rich history of cooperation with a variety of betting companies, and below, you can find out about some of the top ones.

Current Liverpool betting partners

It is worth saying that Liverpool has always been careful in choosing partners among betting companies, choosing those that have an excellent reputation and authority in the betting market.

Currently, two main companies are actively involved with Liverpool at all levels: Interwetten and 188Bet.


LFC has entered into a long-term regional partnership with sports betting operator Interwetten. The main priorities of cooperation will be offline promotions and content on LFC digital platforms in the market.

Moreover, both sides will participate in developing a joint entertainment program, the purpose of which is to “put fans in the spotlight” of each football club’s activity.

This sphere of cooperation is not something new for Liverpool. So, earlier, the football club had the experience of productive interaction with Sotheby’s, which is focused on digital art.

The goal was to launch the
first official NFT collection – the LFC Heroes Club.


The second company Liverpool has signed the contract with is 188Bet. During the three-year contract, it is planned to increase brand awareness in the Asian sports betting market through the use of digital assets and marketing on digital platforms, as well as access to player content.

Among them will be legends from Liverpool’s men’s and women’s clubs.

Also, partners are going to share a common goal of creating “authentic and immersive content” for Asian fans and customers. The deal is a reunion for Liverpool and 188Bet, who previously collaborated during the period from 2009 to 2015.

According to the 188Bet management, the company is delighted to renew its partnership with Liverpool and bring the world-class football club’s engaging in-market collaborative content experience to audiences in Asia.

Potential Liverpool betting partners

Along with the companies mentioned above, there are a couple of potential partners it can sign the contract with. The most popular and promising among them are Sky City Group and Casino Deps.

Scroll down and learn the peculiarities of both companies and what they can give to the LFC.


CasinoDeps is a relatively new but promising project based in Auckland that has already shown itself from the best side.

Real money casinos with great sports betting sections at
Casino Deps NZ offer numerous possibilities for placing bets and gambling for real money safely with generous bonuses. It is already reputable in the iGaming industry.

The company’s main objective is to study the online casino market in New Zealand, namely the possibility of free and convenient deposit and withdrawal of funds on sites offering casino games.

The company was created to help players make the right choice and play only on trusted gaming sites.

In addition to gambling, many platforms within the competence of CasinoDeps have dedicated bookmaker sections, which involve both gamblers and bettors in the list of Casino Deps’ users.

SkyCity Group

SkyCity Entertainment Group (or simply SkyCity) is a popular gambling and entertainment company. The company’s head office is located in Auckland, New Zealand.

SkyCity Entertainment Group operates five casinos in New Zealand and Australia, including many restaurants and bars, three top hotels, a convention centre, and the Sky Tower in Auckland.

The company has been on the market since 1996 and has already distinguished itself by cooperating with many sports clubs. SkyCity expanded its field of activity and focused on online betting, which Liverpool can successfully use.

Given their market leadership in New Zealand and Australia, Liverpool has a great chance to increase their awareness in the region.


Liverpool is a
world-famous football club with a rich and long history. Thanks to close cooperation with the top companies involved in the gambling and betting industries, the football club is constantly developing, drawing interest to itself, and expanding its awareness.

This is always a mutually beneficial cooperation, as Liverpool’s partners, in turn, expand their client base and significantly increase income.

Currently, Liverpool cooperates with Interwetten and 188Bet, which are one of the top companies in the New Zealand and Australian gambling/betting industry, as well as worldwide.

However, soon, there is a high probability of joint projects with Sky City Group and Casino Deps.

Video Matchweek 28 best bets + Liverpool's identity + PL title futures | Soccer Pub | NBC Sports