The top 50 sporting events Brits most wish they'd seen live

Kids experience VIP League One Play-Off Final (Image: PinPep)

Researchers asked 2,000 people what events they wish they had witnessed in the flesh, with 21% voting for Bobby Moore’s men beating Germany 4-2 at Wembley. Second place went to Andy Murray winning his first Wimbledon title in 2013, followed by Torvil and Dean’s 1984 Winter Olympics Gold with the Bolero.

The study revealed 57% said you can’t beat the feeling of watching sport in action, with 74% admitting there is at least one iconic moment they wish they had witnessed in person.


Muhammed Ali’s ‘Rumble in the Jungle’, the Ashes victory in 2005 and the game which clinched Leicester City’s Premier League title also featured among the top 50.


The study was commissioned by Kellogg’s, which, as part of its newly-launched Football Camps programme, gave 30 children from Oxford and Bolton an experience to follow in the footsteps of their heroes at the showpiece EFL League One Play Off Final.


A spokesperson from the cereal brand, said: “It’s fitting that number one on the list of sporting moments that people wished they’d witnessed took place at Wembley, the scene of the EFL Play Off Finals over the next two weekends.

“The beautiful thing about sport is that incredible moments are always just one match away, no matter how old you are or what level you’re playing at.

“The feeling of live sport is one that absolutely can’t be beaten, and we’re thrilled to be able to provide this experience for young people this weekend.”


The study also found 49% of the parents polled are determined to help their children see as much sport as possible to give them the chance of seeing a history-making moment in real-life.

Young fans from Kellogg’s Football Camps. (Image: PinPep)

One in 10 of the respondents who wished they could have seen a historic sporting moment live picked Liverpool’s improbable comeback from 3-0 down to win the Champions League in 2005.


Wembley Stadium was voted the iconic sporting venue respondents would most like to visit, followed by Wimbledon’s Centre Court. Race mecca Silverstone was third on the list, with the home of cricket, Lords and Twickenham, where England play rugby, rounding out the top five.


Speaking about the Kelloggs Football Camps programme which is taking place from July to September for children aged five to 15, the spokesperson added: “Getting a VIP experience at Wembley is a dream come true for many football fans, so we were delighted to be able to get local kids on board our buses to support Bolton and Oxford for an experience they’ll never forget. 


“The programme aims to help kids get active and keep them entertained this summer at their favourite football clubs. With access to FA-qualified coaches, we’re giving children the chance to follow in the footsteps of their footballing heroes, and this weekend we’ve offered a flavour of just that at Wembley. We can’t wait to bring thousands of kids together across the country once the camps kick off in July.” 


  1. England’s 1966 World Cup final victory
  2. Andy Murray winning his first Wimbledon title in 2013
  3. Torvil and Dean’s 1984 Winter Olympics Gold with the Bolero
  4. Usain Bolt winning gold in the 100m at the London 2012 Olympics
  5. London 2012’s ‘Super Saturday’
  6. Jonny Wilkinson’s last-minute drop goal for England against Australia to win the 2003 World Cup
  7. David Beckham’s free kick against Greece to dramatically secure England’s qualification to the 2002 World Cup
  8. Sir Mo Farah’s double gold in the 5,000m and 10,000m at the 2012 Olympics
  9. Liverpool’s comeback from 3-0 down to win the Champions League against AC Milan in 2005
  10. Muhammed Ali’s ‘Rumble in the Jungle’ win over George Foreman in 1974
  11. The Lionesses winning the Women’s Euros in 2022
  12. England winning the Ashes in 2005
  13. Jessica Ennis-Hill winning gold in the heptathlon at the 2012 Olympics
  14. Manchester United’s 1999 Champions League final win to complete the treble
  15. Ben Stokes’ Ashes-saving 135 not out at Headingly in 2019
  16. Roger Bannister breaking the 4-minute mile barrier in 1954
  17. Emma Raducanu winning the US Open title in 2021
  18. England’s Super Over to secure the Cricket World Cup win in 2019
  19. Lionel Messi securing his first World Cup victory with Argentina in 2022
  20. Roger Federer winning his 20th Grand Slam title in 2018
  21. Sir Lewis Hamilton securing his record-equaling seventh Formula 1 championship in 2021
  22. The British and Irish Lions beating Australia to claim their first series victory in 16 years in 2013
  23. Ronnie O’Sullivan winning his seventh snooker World Championship in 2022
  24. Sir Chris Hoy’s triple Gold at the 2008 Olympics
  25. Dame Kelly Holmes’ double Gold at the 2004 Olympics for the 800m and 1500m races
  26. Unseeded Boris Becker’s Wimbledon win aged just 17 in 1985
  27. Sir Steve Redgrave winning his fifth consecutive Olympic Gold in 2000
  28. Diego Maradona’s ‘Hand of God’ and ‘Goal of the Century’ in the 1986 World Cup quarter-final
  29. Leicester City winning the Premier League in 2015/16
  30. Serena Williams winning her first Wimbledon title in 2002
  31. Manchester City completing the treble in 2023
  32. Jenson Button and Brawn GP winning the 2009 Formula 1 World Championship
  33. Michael Schumacher’s seventh World Championship win in Formula 1 in 2004
  34. Sergio Aguero’s last minute Premier League title winning goal for Manchester City in 2012
  35. Ellie Simmonds winning double Gold at the 2012 London Paralympics
  36. Rebecca Adlington’s double Olympic swimming Gold in 2008
  37. Adam Peaty winning back-to-back Olympic Golds in the 100m breaststroke in 2020
  38. Europe’s ‘Miracle at Medinah’ Ryder Cup comeback win in 2012
  39. Sir Bradley Wiggins’ Tour de France victory in 2012
  40. Nicola Adams becoming the first woman to win an Olympic boxing Gold at the 2012 Olympics
  41. Michael Phelps becoming the most decorated Olympian with 22 medals in 2008
  42. Goran Ivanišević winning Wimbledon as a wildcard entrant in 2001
  43. Watford and Leicester City’s dramatic play off semi-final in 2013
  44. Paula Radcliffe’s marathon world record in 2003
  45. Wrexham AFC being promoted to EFL League One – the year after being promoted to EFL League Two
  46. Tiger Woods winning the 2019 Masters, his first major victory in more than a decade
  47. Wigan Athletic’s 2013 FA Cup win
  48. Sheffield Wednesday’s 5-1 EFL League One play-off second leg victory against Peterborough Utd to overturn a 4-0 first leg defeat, progressing to the final on penalties in 2023
  49. Japan beating South Africa in the 2015 Rugby World Cup
  50. Ipswich Town being promoted to the Premier League – the year after being promoted to EFL League One