Cricket is spreading far and wide. The T20 World Cup is being held jointly in the US and West Indies. It will be played at the Olympics in 2028. In this episode of businessline’s state of economy podcast, Anurag Dahiya, ICC’s Chief Commercial Officer and Shiv Shivakumar, operating partner, Advent International discuss with Chitra Narayanan, Editorial Consultant, businessline, the factors behind the big spread of the game. New formats, diaspora, broadcast technology, fans, franchises and ICC’s strong pitch are all driving the global growth. Listen in.
Host: Chitra Narayanan; Producer: Amitha Rajkumar
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About the State of the Economy podcast
India’s economy has been hailed as a bright spot amid the general gloom that seems to have enveloped the rest of the world. But several sectors continue to stutter even as others seem set to fire on all cylinders. To help you make sense of the bundle of contradictions that the country is, businessline brings you podcasts with experts ranging from finance and marketing to technology and start-ups
Source link: Hitting it out of the park – the big global growth of Cricket