Alcaraz signs £160m Nike deal and gets promise only given to Federer and Nadal

French Open champion Carlos Alcaraz has signed a lucrative deal with retail giants Nike and been offered a luxury previously afforded to Roger Federer and Rafael Nadal.

Prior to his maiden success at Roland Garros, Alcaraz was handed a new 10-year contract with the company, with his previous deal initially scheduled to end in 2025.

The Spaniard will reportedly make £160million from putting pen to paper, but just as significantly, according to Relevo will be given his own Nike logo.

Federer teamed up with Nike in 1994, but was 26 by the time the RF logo was created 13 years later. Nadal meanwhile, was 27 when he was given his own design in 2013.

It says much for the meteoric rise of Alcaraz that he has been offered the same gesture at just 21. His victory in Paris made him the youngest ever player to win a Grand Slam on all three surfaces, having prevailed at the US Open in 2021 before winning Wimbledon last summer.

Alcaraz now needs just the Australian Open to complete a career Slam. And he’s already being touted to eventually threaten Novak Djokovic’s record haul of 23 Grand Slam titles.

According to Forbes, Alcaraz generated the second most income in the list of tennis players in 2023, with the stats inclusive of sponsorship deals and prize money. Djokovic topped the list with £30.3million, followed by Alcaraz on £24.7m.

Female French Open winner Iga Swiatek was third on £17.6m, ahead of Daniil Medvedev (£15.8m). Nadal, who endured an injury-plagued year and barely competed, was fifth with £12.2m.

But the endorsements for Alcaraz, who will also bid to win his first Olympic gold medal in Paris this summer, are only likely to increase. Babolet provide his racquets, while he is a brand ambassador for companies like Roles, Indian, ElPozo and BMW.

Last year he also linked up with giant fashion companies Calvin Klein and Louis Vuitton. And in April 2024 he used his wealth to launch of the Carlos Alcaraz Garfia Foundation, with the aim of improving the lives of disadvantaged children.

Headquartered in El Palmar, the foundation has already actively begun working in local schools. Alcaraz has been appointed the president of the foundation.